INVERSA Leathers: Turning an ocean threat into luxury fashion

INVERSA Leathers is creating luxury leathers from invasive species to revive ecosystems around the world.

Image © INVERSA Leathers

Image © INVERSA Leathers

The Challenge:

Native to the coral reefs of the tropical waters of the South Pacific and Indian Oceans, lionfish have become one of the most recognizable invasive species in the western North Atlantic region. They were first discovered along the coasts of Florida in the mid-1980s, and their populations have increased dramatically in the past 15 years. A popular fish with aquarists, aquarium releases are the likely culprit. With a lack of predators and unchecked population growth, the rapidly proliferating species poses a threat to the balance of native coral reef ecosystems — and the livelihoods of the marine communities that depend on them. 

The Solution:

Founded by three avid scuba divers with a love for the ocean, INVERSA Leathers seeks to curb the invasive species problem through fashion — by creating luxury leathers from invasive species to revive ecosystems around the world. INVERSA fosters economic growth in rural areas by creating employment opportunities through the removal of destructive non-native species. Working with collectives of divers and hunters allows for transparent sourcing, with clear visibility on the place of retrieval. By working with rural communities of fishers whose livelihoods are most impacted by lionfish and other invaders, INVERSA is able to empower them as advocates for ocean and climate health, giving them the tools to restore the ecosystems they rely on. 

Driving the demand for sustainable leathers also increases awareness among the general public. INVERSA enforces the use of only REACH-approved chemicals and ESG+ practices and produces less wastewater than traditional leather manufacturing. Since its launch, INVERSA has partnered with 25 fashion brands to create collections that empower consumers to use their purchasing power to heal the planet. In addition to lionfish leather, INVERSA also developed invasive dragonfin leather to help restore the Mississippi River, and invasive python leather to help restore the Everglades. 

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