Photo of the day

Everybody loves a clean ocean; nobody likes greenwashing. Which is exactly why our plastics removal partner CleanHub built the technology to track and trace every piece of ocean-bound plastic recovered from start to finish! CleanHub’s custom-built app allows waste workers to send data at each distinct stage of the plastics recovery process: collection, sorting, and safe final treatment. CleanHub aims for the initial “material registration” to happen as close as possible to the plastic waste’s source; many household collections use on-site QR codes by people’s homes. The real-time feed on CleanHub’s website shows plastic being registered upon collection, sorted by type, and disposed of responsibly. CleanHub gets over 70 data points a day on average, all with picture proof, so members of Only One can verify the plastic waste collected on their behalf and see how CleanHub takes care of it.